«F-ABRIC adapts!»

By Ollie in the category F-Dealer
Story date
1. May 2015
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oliverbrunschwiler
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Jay Wu, owner of Fujin Tree in Taiwan, was transformed in terms of F-ABRIC from being a skeptic to an avid F-ABRIC fan. In this interview he tells his story.

Tell us something about yourself.
I’m Jay, a Taiwanese Entrepreneur. I was born Tainan City and I studied in Toronto and Tokio. When I was 29, I started my own business and three years ago, I built Fujin Tree which deals in F&B, Fashion, Leisure, Furniture, Cuisine and Champagne.

Digital or analog?
Analog.

Men and Style?
I believe that every men should have several excellent accessories. I would recommend well-designed glasses, mufflers, watches, etc. Stylish hats are my characteristic accessories. I have more than dozen to adapt different occasions.

Other favourite personal items?
An IWC watch – It's the very first watch I bought and it reminds me to keep working hard and remember where I came from. And a unique FREITAG bag. Several years ago I bumped into FREITAG in Japan and they match my attitude of caring for the environment. That is why I had to introduce FREITAG in Taiwan.

Why F-ABRIC?
Jeannine (Expansion Manager at FREITAG) told me that FREITAG ist going to have a revolutionary fabric. I had no idea. She brought a sample, and I thought the material was very good. Eco friendly! I worried about the sizing, but I found out it fits perfectly. It changed my point of view that the european sizing could not fit the asian sizes. But F-ABRIC adapts, it’s great!

Why are you customers buying F-ABRIC?
I only recommend things I like. I love it – so they love it too. Simple.

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What else would you like to see from F-ABRIC?
Different variations in terms of colors, different cuts of Denim like straight, skinny. More material variations with a recycled story. And more comfortable, more fashionable – so they fit different target groups.

Do you iron yourself?
It used to be 90% myself, and 10% somebody else. It depends, but now I would say it's 70% somebody else, and 30% myself.

Which music is playing in your store?
I like jazz. We also play bossa nova and we play pop music.

«Several years ago I bumped into FREITAG in Japan and they match my attitude of caring for the environment. That is why I had to introduce FREITAG in Taiwan.» Jay Wu

France, Italy or Poland?
Italy.

Do you have a compost heap?
Not yet.

What’s the biggest cliche in your city? Is that the case with you?
Friendlyness. Yes.

Best lunch in your city?
Our store: Fujin Tree Taiwanese Cuisine + Champagne. And to be honest, I also like Ding Tai Fong, it’s not my store.

Mirjam Kluka photographed Jay in Zürich. A big thanks!

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