In January 1874 Alpine journalist W.A.B. Coolidge, known as the young American who climbed with his dog and his aunt, was the first person to attempt – and succeed in – summiting the Jungfrau in the winter.
Today, nerve-racking challenges are no longer awaiting us outdoors at high altitudes but rather downtown during the daily grind, and the daring heroes of today are no longer mountain climbers but rather urban creative workers:
There are no reliable satellite forecasts for their changing situations, and no water-bottle system can provide enough liquidity when bank accounts run dry once again. No thermal underwear can keep them warm during the cold rejections and heated turbulence encountered on the relationship front, and when urban survivalists on bikes are carried away by an avalanche of vehicles, a beeping tracking device won’t be much help. The only thing that today’s heroes need to survive in style is a faithful companion they can rely on – a tough, water- and dirt-repellant, load-swallowing backpack like R521 COOLIDGE.