IT STARTED WITH A JUMP!

By Allan in the category Friends & Projects

Story date

13. Aug 2019

Instagram

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It all started out with a question: These serious looking strangers I see everyday rushing down the street, how can I put a smile on their faces?

Allan here - one of the two Executive Global Pleasident for FREITAG. Let me tell you something about my plans to get my job done.

The whole thing began in 2009. I proposed a simple question to my friend Alex: «Alex, if I ask that couple over there to jump, do you think they'll do it?»

Well, to cut not such a long story shorter – yes, they jumped! And so it began ...

And for those of us rushing somewhere, well - it forces you to live in the moment, all you have to think about is landing! And so it became the starting point for our happy making movement, connecting with strangers and reigniting this childlike joy from within, then giving them a reminder in the form of an Instax picture.