Media Overview
F250 SONNY
Photo Credit: Oliver Nanzig
Photo Credit: Oliver Nanzig
Photo Credit: Oliver Nanzig
Photo Credit: Oliver Nanzig
Photo Credit: Oliver Nanzig
Photo Credit: Oliver Nanzig
Larissa, a musician from Basel, with the upcycled, one-of-a-kind F250 SONNY bag. Photo Credit: Diana Pfammatter
Compact enough for everyday use yet spacious enough for personal expression: F250 SONNY. Photo Credit: Diana Pfammatter
With F250 SONNY, the Zurich bag-manufacturer’s iconic F52 MIAMI VICE gets a little sibling. Photo Credit: Diana Pfammatter
F250 SONNY is reduced to essentials: two handles, one main compartment, that's it. Photo Credit: Diana Pfammatter
Larissa is a singer-songwriter. She spends a lot of time in her studio where she ideates on new music and lyrics. Photo Credit: Diana Pfammatter
F250 SONNY in Larissa's music studio. Photo Credit: Diana Pfammatter
The compact everyday bag F250 SONNY is a perfect match for Larissa's creative work. Photo Credit: Diana Pfammatter
Gerda, artist and gallery owner from Basel, with the F250 SONNY. Photo Credit: Diana Pfammatter
The compact version of a FREITAG design classic, made from discarded truck tarps. Photo Credit: Diana Pfammatter
Gerda and the F250 SONNY complement each other perfectly, as both are unique, tough, and uncomplicated. Photo Credit: Diana Pfammatter
This is Gerda, an artist and gallery owner, in her studio with the small shopper F250 SONNY. Photo Credit: Diana Pfammatter
F250 SONNY in the creative studio of Basel artist Gerda. Photo Credit: Diana Pfammatter
Piero is an aspiring fashion designer. You can find him at the School of Design and Art either sketching at his desk or creating pieces. Photo Credit: Diana Pfammatter
F250 SONNY in the photography studio of the School of Design and Art in Basel. Photo Credit: Diana Pfammatter
The small version of a design classic, the F250 SONNY is Piero's constant companion in his creative everyday life. Photo Credit: Diana Pfammatter
HELLO LITTLE ONE
For creative minds and everyone else: the small version of a FREITAG design classic
Compact enough for everyday use yet spacious enough for personal expression: with F250 SONNY, the Zurich bag-manufacturer’s iconic F52 MIAMI VICE gets a little sibling. The small shopper made from the most beautiful used truck tarps, for creative minds and all other individualists.
Zurich, August 7 2024 – Like its bigger role model, F52 MIAMI VICE – the truck-tarp version of the universal paper carrier bag – F250 SONNY is also reduced to essentials: two handles, one main compartment, that's it. Its design and shape reflect the original. So, additional handles, alternative ways of carrying it and suchlike have been consciously left out. The F250 SONNY’s simple optics are a perfect expression of the owner’s individuality, because every bag is a one-of-a-kind, made from the most beautiful used truck tarps.
Less is often more than enough: The F250 SONNY is an ideal size for uncomplicated everyday situations where you don't want to take a lot with you but don’t want to be empty-handed either. For a working day in the city, there's plenty of room for a water bottle, valuables, a sweater, and your notebook for ideas and sketches. F250 SONNY is likewise the bag of choice for lightweight leisure activities: for a spontaneous stroll through the flea market, an afternoon swim or a visit to the museum.
In a sense, you could say it punches above its weight. It’s foldable, robust and, thanks to the durable truck tarps, can carry quite a load, despite its size. When folded, the F250 SONNY fits into almost any little niche, waiting patiently for its next outing as a small but unmissable eye-catcher.
Available in all FREITAG Stores, selected retail partners and at freitag.ch.
F250 SONNY
The compact version of the classic FREITAG shopper, made from discarded truck tarps.
- each one an upcycled one-off
- foldable to save space
- tough, robust and long-lasting
Launch: Wednesday, August 7, 2024
Dimensions: 270 x 170 x 275 mm (L × W × H) ((for english only)) 10.6 x 6.7 x 10.8 inch (L x W x H)
Volume: 11 liters
Price: CHF 100 / EUR 100 / GBP 90 / USD 110 excl. TAX