Can you tell us more about how you will approach your role as an EVP?
Sure I can. The next year will be filled with a journey - a quest of discovery! I/we will be working together – and by “we” I mean pretty much everybody who crosses my path, to investigate what happiness is. Finding out more about this universal language and transmitting it to you through multi-sensory means, then spreading these findings like little tree ferns around the earth. We are gonna be a gang - the happiest tree fern gang around - and anyone can join!
Happiness is often there, but sometimes we have blockages and just can't see it, I suppose we're all too busy running around, and it's all just a bit of a blur. We’ll be finding out what these blockages are, and then - yup - helping to unblock them! Although we won't really be using words to do this, here are some jumbled up letters to give you a taste of what's in store: LET GO, SLOW DOWN, BREEEATHE, JUMP!, GOOD MORNING, ahh a nice cool bath, SPAGHETTI, NOW, LISTEN, CONNECT, SMILE!
How did you discover the jump? Tell us how it all started.
I like how you say 'discover the jump'. Actually that's really what happened...
Rewind to 2007, my mate Ben and I were having our first Sziget festival experience - a week living on a small island in the center of Budapest with a community of music lovers - one big, colorful, head-banging family. Returning to our home city in the North of Italy was a bit of a culture shock - nobody seemed to respond when you chatted to them on the bus, and people looked way too suspicious when you said 'Hi!' on the street. So I began searching for a way to connect with people in public spaces, ultimately trying to put a smile on their serious faces and I put a simple question to my friend:
“Alex, if I ask that couple over there to jump, do you think they'll do it?”
Well, to make a not-so-long story even shorter: yes, they jumped! And so it began… They jumped, and a decade later I’ve taken hundreds of jump shots across the globe.
I realized over time that this simple gesture was more than a simple jump: it was a way to connect. A way to trust, a way to let go, and that capturing this moment of detachment and freedom was very symbolic.
Many thanks and the best of luck!
