Let’s wind back to when FREITAG was just three years old. It was 1996. Our bags could already be bought in Germany, we had a proper website and we already had multiple bag models in our range – but they all looked pretty similar and differed mainly in terms of size. So Daniel and Markus decided they wanted to use their old truck tarp to create something new and different for a change.
One day, as Markus stood in Migros (one of the two main supermarket chains in Switzerland), he suddenly discovered that there was more than the next FREITAG bag model at stake. On a rack sat a bag that looked strangely familiar to him.