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DON’T SHOP. JUST SWAP.

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FREITAG S.W.A.P. - The new online anti-shop

S.W.A.P. is the Tinder-style exchange platform for all FREITAG bag owners who are ready for a fresh tarp-based love with another bag and want to pass on their old one-off with a minimum of hassle.

For 25 years, FREITAG has been thinking and acting in cycles and giving disused truck tarps a new life as unique bags that are so robust and durable there’s no need to buy another one right away. But what if your affections disintegrate faster than the tarpaulin and the bag is still willing but you no longer are? If, as a result of irreconcilable differences, your old one-off ends up forever at the bottom of your closet and has to make way for a new one, it gets kind of difficult to talk about sustainability and conscious consumption.

Well, in cases like these, FREITAG can now offer a solution that is also emotionally sustainable. On our online S.W.A.P. (Shopping Without Any Payment) bag exchange platform all FREITAG bag owners can now get rid of their old one-off bag hassle-free with a clear conscience and exchange it for one that’s new - at least for them - without spending any money.

To help you find your new favorite from the wealth of unique bags available online, we’ve taken a good look at the Tinder quick dating app: simply upload a photo of your own bag on S.W.A.P. to get pictures of everyone else’s unique models. Swipe to the left to get rid of bags you don’t like and to the right for the ones you want. And when it ends in a match, i.e. two people liking each other’s bags, you can get down to the handover negotiations. FREITAG leaves the details as to how, where and whether the swap actually takes place entirely up to the guys involved. The bag makers are happy if the match leads to the creation of two new, sustainable bag relationships and wish everyone a never-ending bag swap craze.

For direct access to the swap shop: www.freitag.ch/swap

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27.11.2020 BLACK FREITAG: 100 % OFF

S.W.A.P. TILL YOU DROP

On Black Friday, FREITAG invites you to forget shopping and go swapping. Because the Zurich-based truck tarp recyclers are shutting their global online store for a day. Which means FREITAG bag owners can exchange their one-offs in peace and quiet and free of charge on the S.W.A.P. exchange platform.

We believe that community’s better than consumption and swapping like crazy’s more sustainable than shopping. And, despite economic constraints, FREITAG refuses to join in the annual retail free-for-all. So, on the best-known of all discount days, the tarp bag manufacturers are closing the online store. Instead, all visitors are redirected from freitag.ch directly to the S.W.A.P. (Shopping Without Any Payment) FREITAG bag exchange, which is based on the Tinder principle. It means existing FREITAG owners can find a new object for their affections. And they can do so without histrionics, costs or waste by swapping their own long-lasting one-off for another.

Since the free service was launched last year, 5999 users have already swiped through 4450 uploaded bags. They’ve posted 232,797 likes and matched 2895 times. In all, 523 people have lost their hearts again and swapped a total of 1046 bags. And on this year's Black Friday, FREITAG will be over the moon if everyone gets into swiping and exchanging on S.W.A.P.* to the point of blacking out.

For direct access to the swap shop: www.freitag.ch/swap

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