Media Overview

F05 BLAIR, F06 SERENA, F07 CHUCK & F08 DAN

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THE NEW, F-ANTASTIC FOUR FREITAG MARSHALS

FREITAG instills law and order: Coins from Pre-Euro times, coupons from shops that probably closed in the nineties, embarrassing polaroids you just can't burn, divorce papers, replacement buttons or tools for self-assembly furniture you might need in the distant future – all this is the main cause for messy drawers.

The new FREITAG orderlies are the perfect answer to this dirty problem: BLAIR, SERENA, CHUCK and DAN are the F-antastic four, differently sized pouches with the colorful zippers for a cleaned-up life.

A life in order: Already before the latest members of the FREITAG family became orderly storage pouches, they were trucks, patiently waiting in line in front of the Gotthard tunnel. Now their different sizes are helping you make room for friends in your bath, office, or the cellar or to clean up your secret drawers – by actually putting things in order, or at least by hiding the chaos behind colored zippers. Tested and trusted: These pouches work. For life. Clean up your mess and clean up your act.

For the first time there is no collector's craze in buying a whole load of FREITAG products at once. On the contrary: Buying a stack of pouches indicates whatever messy collection you might have is about to be put in order thanks to BLAIR, SERENA, CHUCK & DAN.


F05 BLAIR
The smallest individual recycled pouch with colored zipper for small change, good coupons, tight hairpins, strangers' business cards and anything else jingling in jacket and pant pockets.

Technical Information
Launch: October 4, 2012
Dimensions: 125 × 85 mm, 4.9 × 3.3 inch (l × w)
Volume: See video
Design: Freitag Bros., 2012
Price: CHF 35.– / EUR 30.– / GBP 30.– / USD 40.– excl. TAX / JPY 4'400.- excl. TAX / CNY  290.- / KRW 44'000.-

Available at all FREITAG Stores, selected resellers, and at freitag.ch.
 

F06 SERENA
The longish, smallish, individual recycled pouch with colored zipper for markers, lipstick and powder, nails and nail polish, scalpels, bowie-knives and anything else that's longer than wide.

Technical Information
Launch: October 4, 2012
Dimensions: 190 × 95 mm, 7.5 × 3.7 inch (l × w)
Volume: See video
Design: Freitag Bros., 2012
Price: CHF 40.– / EUR 35.– / GBP 35.– / USD 45.– excl. TAX / JPY 5'000.- excl. TAX / CNY 340.- / KRW 52'000.-

Available at all FREITAG Stores, selected resellers, and at freitag.ch.
 

F07 CHUCK
The pretty big, individual recycled A5-pouch with colored zipper for post cards, playing cards, deodorants, fake passports and anything else lying around in bottom drawers.

Technical Information
Launch: October 4, 2012
Dimensions: 245 × 175 mm, 9.6 × 6.9 inch (l × w)
Volume: See video
Design: Freitag Bros., 2012
Price: CHF 45.– / EUR 40.– / GBP 38.– / USD 50.– excl. TAX / JPY 5'600.- excl. TAX / CNY 380.- / KRW 56'000.-

Available at all FREITAG Stores, selected resellers, and at freitag.ch.


F08 DAN
The big, individual recycled A4-pouch with colored zipper for conditioners, bicycle tubes, divorce papers and anything else lying around.

Technical Information
Launch: October 4, 2012
Dimensions: 350 × 250 mm, 13.8 × 9.8 inch (l × w)
Volume: See video
Design: Freitag Bros., 2012
Price: CHF 55.– / EUR 50.– / GBP 45.– / USD 60.– excl. TAX / JPY 7'200.- excl. TAX / CNY 460.- / KRW 74'000.-

Available at all FREITAG Stores, selected resellers, and at freitag.ch.  

HOW-TO MOVIE - F05 BLAIR

Animation by tinygiant.ch
Sound composed by NŒRD

HOW-TO MOVIE - F06 SERENA

Animation by tinygiant.ch
Sound composed by NŒRD

HOW-TO MOVIE - F07 CHUCK

Animation by tinygiant.ch
Sound composed by NŒRD

HOW-TO MOVIE - F08 DAN

Animation by tinygiant.ch
Sound composed by NŒRD