F740 SONNY SY & F741 MIAMI VICE SY

 Media release, May 24, 2023

FREITAG YOURSELF

FREITAG is launching two shopping bags that you can’t simply buy: F740 SONNY SY and F741 MIAMI VICE SY are the names of two new bags with an inner pouch that you can assemble yourself exclusively at four FREITAG stores using a selection of truck tarp pieces.
 
“You gotta make ‘em yourself!” Usually, you’d have simply picked out your unique bag and be done. But now, at the FREITAG Yourself Stations in Bangkok Silom, Kyoto, Munich and Zurich, the bag makers hand the responsibility for the design of these two new models to their future owners.
F741 MIAMI VICE SY is a multi-colored reinterpretation of the classic FREITAG shopper with an exclusive additional pouch. And F740 SONNY SY is a more compact version of the same, with eleven instead of twenty liters capacity.

“The same”, of course, is never entirely accurate when you’re talking about FREITAG one-offs, least of all the two new models at the Yourself Stations. With these, you choose your favorite bag body, a pair of perfectly matching handles, and an additional pouch, available in all the colors of the tarps covering the trucks that ply Europe’s transit routes. Once you’ve finished picking out the pieces for your bag to suit your own theory of colors, the store crew gets to work on-site with their sewing machines.

Starting now, the new Yourself offer is available on-site, with no need for a reservation, at the FREITAG stores in Munich, Bangkok Silom, Kyoto and Zurich Grüngasse*. You can also reserve a video call slot at the latter three stores to make your bag online. 
*For international shipping, you can book a slot at the FREITAG Store Grüngasse in Zurich: www.freitag.ch/store/freitag-store-gruengasse.

F740 SONNY SY – FUNCTIONS & FEATURES

The all-new, slightly smaller, 11-liter version of the classic FREITAG shopping bag with an additional inner pouch is waiting for you to put it together.

• Available exclusively at the FREITAG Yourself Stations in Munich, Bangkok Silom, Kyoto and Zurich Grüngasse.
• Make your choice for the bag body and handles among a wide variety of plain-colored, discarded truck tarps. 
• Select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.

Price: CHF 150 / EUR 140 / JPY 23,400 / THB 6,500 (plus shipping costs)
Dimensions: 270 × 160 × 280 mm (L × W × H)
Volume: 11 liters
Launch: May 24, 2023

F741 MIAMI VICE SY - FUNCTIONS & FEATURES

The classic FREITAG shopping bag in the exclusive Select-It-Yourself version with additional inner pouch:

• Available exclusively at the FREITAG Yourself Stations in Munich, Bangkok Silom, Kyoto and Zurich Grüngasse.
• Make your choice for the bag body and handles among a wide variety of plain-colored, discarded truck tarps. 
• Select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.

Price: CHF 170.- / EUR 160.- / JPY 26,400 / THB 7,400 (plus shipping costs)
Dimensions: 330 × 160 × 400 mm (L × W × H)
Volume: 20 liters
Launch: May 24, 2023

FREITAG Store Munich
Am Einlass 1, 80469 Munich
(Shipping within Germany)
 
FREITAG Store Bangkok Silom by Pronto
Silom Soi 8, Bang Rak, Bangkok 10500
(Shipping within Thailand)
                        
FREITAG Store Kyoto
400-1 Izutsuyacho, Nakagyo-ku, Kyoto-shi, 604-8113
(Shipping within Japan)
 
FREITAG Store Zurich Grüngasse
Grüngasse 21, 8004 Zurich
(Shipping worldwide, except Germany, Japan and Thailand)