FREITAG YOURSELF: F742 JULIEN SY, F741 MIAMI VICE SY & F740 SONNY SY

Media release, July 3, 2024

FREITAG YOURSELF:
ASSEMBLING YOUR OWN ONE-OFF

Three FREITAG shoppers that you can’t simply buy: F740 SONNY SY, F741 MIAMI VICE SY, and now F742 JULIEN SY. These three bags, each with an additional pouch, can be assembled exclusively at five FREITAG stores using a variety of truck tarp pieces.
 
«You have to finish them yourself!» Usually, you’d just select your FREITAG one-off bag. But in the case of these three models, the Zurich-based bag-makers are entrusting completion to their future owners. Workspaces for all DIY enthusiasts are the FREITAG Yourself Stations in Zurich, Munich, Kyoto, Shanghai, and Bangkok Silom. Or, more conveniently, from wherever you happen to be via video call.
 
And, from now on, you can also assemble F742 JULIEN SY, the medium-size FREITAG tote bag that also functions as a backpack, to suit your own ideas and wishes. Since last year, F741 MIAMI VICE SY, the make-it-yourself, multi-colored reinterpretation of the classic FREITAG shopper with an exclusive additional pouch, has been available at the Yourself Stations, along with F740 SONNY SY, a compact version of the same bag.
 
«Finish» is the name of the game at the FREITAG Yourself Stations: Customers choose their favorite bag body, perfectly matching handles, and an additional pouch to create their very own, one-of-a-kind masterpiece. The necessary components are available in all the truck tarp colors the European transit routes can offer. And once the future owner has assembled a bag to suit their color preferences, the store crew completes the work on the sewing machine.
 
The Yourself offer is available immediately on-site at the FREITAG stores in Munich, Shanghai, Bangkok Silom, Kyoto, and Zurich Grüngasse. At the latter three stores, you can also make a reservation for a video call. For international shipping, you can book a slot at the FREITAG Store Grüngasse in Zurich.
 

F742 JULIEN SY – FUNCTIONS AND FEATURES

The medium-size FREITAG tote bag, which also functions as a backpack, in the exclusive select-it-yourself version with an additional pouch.

• available exclusively at the FREITAG Yourself Stations in Zurich Grüngasse, Munich, Kyoto, Shanghai, and Bangkok Silom
• the bag body and handles, made from a wide variety of plain-colored, discarded truck tarps, can be selected as you wish
• select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.

Price: CHF 200 / EUR 200 / JPY 32,900 / THB 8,300 / CNY 1,680 (plus shipping costs)
Dimensions: 370 × 110 × 420 mm (L × W × H)
Volume: 22 liters
Launch: July 3, 2024
 

F741 MIAMI VICE SY – FUNCTIONS & FEATURES

The classic FREITAG shopping bag in the exclusive Select-It-Yourself version with additional inner pouch:

• Available exclusively at the FREITAG Yourself Stations in Munich, Bangkok Silom, Kyoto and Zurich Grüngasse.
• Make your choice for the bag body and handles among a wide variety of plain-colored, discarded truck tarps. 
• Select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.

Price: CHF 180 / EUR 180 / JPY 29,600 / THB 7,400 / CNY 1,510 (plus shipping costs)
Dimensions: 330 × 160 × 400 mm (L × W × H)
Volume: 20 liters
Launch: May 24, 2023

F740 SONNY SY – FUNCTIONS & FEATURES

The all-new, slightly smaller, 11-liter version of the classic FREITAG shopping bag with an additional inner pouch is waiting for you to put it together.

• Available exclusively at the FREITAG Yourself Stations in Munich, Bangkok Silom, Kyoto and Zurich Grüngasse.
• Make your choice for the bag body and handles among a wide variety of plain-colored, discarded truck tarps. 
• Select the pouch of your choice with the FREITAG logo from individual plain and digiprint tarps.

Price: CHF 160 / EUR 160 / JPY 26,300 / THB 6,500 / CNY 1,350 (plus shipping costs)
Dimensions: 270 × 160 × 280 mm (L × W × H)
Volume: 11 liters
Launch: May 24, 2023
 

FREITAG Store Munich
Am Einlass 1, 80469 Munich
(Shipping within Germany)
 
FREITAG Store Bangkok Silom by Pronto
Silom Soi 8, Bang Rak, Bangkok 10500
(Shipping within Thailand)
                        
FREITAG Store Kyoto
400-1 Izutsuyacho, Nakagyo-ku, Kyoto-shi, 604-8113
(Shipping within Japan)

FREITAG Store Shanghai
BDG #12, No.30 Lane 319 Jiaozhou Road
Jing’an Qu, Shanghai Shi, 200040
(Shipping within China)

FREITAG Store Zurich Grüngasse
Grüngasse 21, 8004 Zurich
(Shipping worldwide, except Germany, Japan, China and Thailand)