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Media release, May 2023


Good ideas live forever, and all good things deserve a second life. And that undoubtedly includes the reflective contour markings that make trucks glow in the dark on the highway at night as if they were straight out of a science fiction classic like “Tron”. And now the recycling experts at FREITAG are over the moon to use them in a small, practical sling bag. After all, F655 DIXON is ideal if you want to get away for a while and pedal home safely – and visibly – again when it’s already gone dark. Or possibly, of course, is slowly getting light again.



A reflective, recycled sling bag for people who want to get going fast, considerate, less-is-more idealists or night riders.

  • Zippered main compartment in water-repellent, spun- dyed, PFC-free fabric made from 100% recycled PET (R-PET)
  • Zippered secondary compartment made from dis- carded truck tarps
  • Adjustable crossbody straps made from B-stock car safety belts
  • Guarantees high visibility thanks to two reflective recycled truck contour markings.
  • Forward-thinking, repair-friendly design

Available at all FREITAG Stores, selected retail partners and

Dimensions: 300 × 80 × 160 mm (L × W × H)
Volume: 1 liter
Launch: May 10, 2023
Prices: CHF 130.– / EUR 120.– / GBP 110.– / USD 150.– excl. TAX