Media Overview

F52 MIAMI VICE

Please mention the photo credits (see caption)

THE STORY OF THE F52 MIAMI VICE MODEL

The F52 MIAMI VICE bag is a small piece of Swiss design history: in 1996 the Swiss supermarket chain Migros copied the FREITAG (also means Friday in German) bags and called them «Donnerstag» (Thursday).

The mass retailer provoked an unintentional wave of protest in the media with these non-original copies. The result: They were all removed from the range shortly afterwards. «If you copy our bags, then we’ll copy yours» was what the Freitag brothers said to themselves and celebrated their revenge with the launch of the F52 MIAMI VICE - the rainproof shopping bag made from recycled truck tarpaulin.

Further Details:
Design: Freitag Bros., 1996
Dimensions: 330 × 160 × 400 mm / 13.0 × 6.3 × 15.7 inch (l × w × h)
Volume: 20 liters
Price: CHF 120.– / EUR 98.– / GBP 98.– / USD 140.– excl. TAX / JPY 15'600.- excl. TAX / CNY 980.- / KRW 158'000.-

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

HOW-TO MOVIE

Animation by tinygiant.ch
Sound composed by NŒRD