Media Overview

F17 JOE

Please mention the photo credit (see image caption)

THE REINVENTION OF THE ORIGINAL IS BACK

It was the Freitag brothers who brought the messenger bag to the streets in 1993. Markus stayed in Zurich, collecting tarpaulins and trying to master the art of the straight seam. Meanwhile Daniel tested the first FREITAG bags in San Francisco with a professional bicycle courier.

It was much the same in 2006: Markus visited trade fairs, manufacturers and inventors. Daniel got together with whole bunches of messengers and watched courier races. Back in Zurich they designed a prototype, which, in 2007, became the F17 JOE series.

After taking a several-year sabbatical (a biking vacation, needless to say), our ultra-flexible urban messenger bag is back in time for its tenth birthday in a whole bunch of freshly recycled one-off models. At FREITAG, our bags are rugged and long-lasting, but so are our ideas.

F17 JOE
The medium-size, multifunctional FREITAG back-tothe- roots messenger bag: rugged, comfortable and the perfect multitasker

  • Comfortable, padded shoulder strap with express drawstring for secure fastening and rapid adjustment
  • Zipping rapid-access compartment on the flap and smart concealed compartment with Velcro® fastening
  • Adjustable volume thanks to extension straps, with additional loops on the base for secure transport of unusually long items
  • Black lining with laptop compartment made of recycled PET

Technical Information:
Launch: May 4, 2017
Dimensions: 400 × 170 × 250 mm / 15.7 x 6.7 x 9.8 in (l × w × h)
Volume: 14 liters
Price: CHF 320.– / EUR 280.– / GBP 260.– / USD 360.– excl. TAX / JPY 41'000.- excl. TAX / CNY 2'680.- / KRW 422'000.-

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

HOW-TO MOVIE

Animation by tinygiant.ch
Sound composed by NŒRD