Media Overview


Download all images. Please mention the photo credits (see caption).

Download all images. Please mention the photo credits (see caption).


FREITAG is turning its customers into self-reliant design pros: From now on, at, they can fulfill their wildest bag dreams and have their very own, super-unique model cut from the used truck tarps of their choice. Because, as of recently, they can choose from two classic FREITAG models that are no longer available elsewhere: the F712 DRAGNET messenger bag and F713 KNIGHT RIDER, the hip bag that also fits into a bike frame. 

Conventional bag producers call it «cutting»; at FREITAG, we call it «bag design». Because here, F-Workers create every single bag by individually cutting the best and most beautiful motifs out of the tarps with their stencils and cutter knives. Now, FREITAG is inviting this tough but creative job to users who feel up to tackling it themselves after FREITAG employees on the sales front have faced many questions around specific inventory such as: «Do you also have the bag in dark blue with a ‘Y’, preferably in snow white and the ‘Y’ a few millimeters to the left.» or «Hmm, nothing against the new one, but I still prefer the old Helvetica.» or «That’s bang on. And if it had a red-and-yellow inner compartment for contrast, it would be perfect.»

At FREITAG, we don’t like saying no to individualists, so we brought together internal and external UX and bag designers, logistics specialists, interface and bag-sewing professionals and many other experts to invent F-Cut – a new, virtual form of bag design with actual bag output. So if you can't find a bag that looks exactly the way it should among the 100,000 or so FREITAG one-offs currently on sale somewhere in the world, FREITAG is inviting you to, the online cutting table. With virtual templates, a selection of 20 to 50 different, digitized truck tarps, and ignoring all design guidelines, you can create the F712 DRAGNET messenger bag and, as of more recently, the F713 KNIGHT RIDER asymmetrical hip bag that also adjusts to your bike frame. All to suit your own taste, no matter how good.
Then it’s all down to the pleasure of anticipation while you wait for real people to cut your uber-unique model from real truck tarps and sew the parts of the bag together with straps, bike inner tubes and buckles. And, of course, for your bag to arrive a few weeks later at the door of the hopefully still proud designer. In contrast with our standard online shopping policy, you can’t return a unique item you’ve designed yourself – our motto with an F-Cut is: It’s all your F-ault. 



A unique version of the bike frame bag that's also an extendable hip bag, all designed by you.

  • Conveniently expandable for larger loads
  • Retractable straps with buckle: Wear it around the waist or crossbody
  • Can be fixed to your bike frame thanks to Velcro fasteners
  • Optionally with FREITAG logo or special MY F-AULT logo 
  • Special F-Cut label always featured on the belt

Dimensions:  380 × 55 × 250 mm  (L × W × H) 
Volume: 4 l (not expanded), 4.7 l (expanded)
Prices: CHF 270 / EUR 255 / GBP 230 / USD 300 excl. TAX
Launch: March 8, 2023

Your uber-customized, self-designed version of the classic, medium-sized FREITAG messenger bag.

  • volume expandable in two steps
  • outer and inner compartment
  • additional hip belt for cyclists
  • optionally with FREITAG logo or special MY F-AULT logo 
  • special F-Cut label always featured on the belt

Dimensions: 360 × 120 × 330-540 mm (L × W × H) /
14.2 × 4.7 × 13-21.3 in. (L × W × H)
Volume: 12 – 25 l
Prices: CHF 330 / EUR 310 / GBP 280 / USD 370 excl. TAX 
Launch: May 4, 2022



Choice of tarps: 20 – 50 pieces
Lead time: 4 – 6 weeks (excluding delivery)
Delivery: global

24/7 availability at:

Incidentally, the F-Cut idea tracks back to almost 20 years ago, when a young multimedia student invented, designed, programmed and turned the first F-Cut into reality with the help of FREITAG for his final-year project. Today, FREITAG is excited to share that the same coder, Severin Klaus, worked together with a team from the digital agency Dept, to create today’s new development. The 2022 version of F-Cut is more contemporary and user-friendly and continues to work as well as the mother of all digital customization applications of yesteryear.


For downloading right-click on animated gif. Please mention the credits: Christoph Ohanian


Vertical / Portrait:

Square (1:1)