Media Overview

Facts & Figures

Headquarters: FREITAG lab. ag / Gewerbehaus Nœrd, Zürich-Oerlikon
Year founded: 1993
Proprietors: Markus and Daniel Freitag
Number of staff: around 250

Production: around 500,000 bags and accessories per year

Number of stores: 29 FREITAG Stores (six in Switzerland, five in Germany, four in Japan, four in South Korea, three in Thailand, two in the Netherlands, one each in Vienna, Milan, Shanghai, Taipei, Melbourne), around 300 retail partners in 21 countries and one Online Store based in Zurich-Oerlikon

Materials used: 500 tons of truck tarpaulins, 126,000 car seatbelts and 47,000 bicycle inner tubes per year

Products: around 50 bags, around 40 accessories and FREITAG F-ABRIC workwear

Selected awards:

  • 2020:  Deezen Awards (Public Vote Winner) in the category "Small Retail Interior of the Year" for FREITAG SWEAT-YOURSELF-SHOP
  • 2020: Frame Awards (People's Choice) in the category Single-Brand Store of the Year for FREITAG SWEAT-YOURSELF-SHOP
  • 2020: Frame Awards (Jury Prize) in the category Exhibition of the Year for UNFLUENCER - DE-SINNING THE DESIGNER
  • 2019: Best of Swiss Web Gold in the Creation category for CITY GUIDE LINES
  • 2018: Gold Edi for «We are kickstarting the ZIPPELIN» movie in the Corporate - Product category
  • 2017: Best of Swiss Web Gold in the Creation category for freitag.ch
  • 2017: Gold Edi for "Truckin’", the "Tarp Blanche" animated movie by Neil Stubbings in the Corporate - Brand/Image category
  • 2016: 2x Gold ADC Switzerland and ADC of Europe as well as Silver Clio Award for the movie «The Never-Ending Cycle of Denim»
  • 2015: The Freitag brothers are given a carte blanche by the musée de design et d’arts appliqués contemporains (mudac) in Lausanne. The result is the FREITAG AD ABSURDUM exhibition featuring Frank & Patrik Riklin
  • 2015: The German Federal Ecodesign Award for F-ABRIC in the Product category
  • 2015: Silver ADC for the publication «On the Road to F-ABRIC» and bronze for the F-ABRIC screw-cap button
  • 2014: European Design Awards, gold for the REFERENCE product catalogs «AGED 10 YEARS»
  • 2013: “SwissAward” 2012 in the Business category
  • 2012: GfM marketing prize – Annual prize from the Foundation for Marketing in Corporate Management
  • 2012: Gold EDI for the F60 JOAN Movie in the Corporate Film category
  • 2012: From 4th of april to 29th of july 2012, the Museum of Design in Zurich dedicates FREITAG the exhibition «FREITAG – Out of the Bag»
  • 2011: Des MERIT for continuous services in the field of design of Daniel and Markus Freitag
  • 2011: 6th Zurich entrepreneur award for innovative, sustainable and commercially successful work of Daniel and Markus Freitag
  • 2011: Silver EDI for F48 Hazzard Backpack Movie in the category corporate movie
  • 2010: Silver for FREITAG REFERENCE from the magazine Hochparterre in the category Design
  • 2009: Distinction, Design Preis Schweiz for the rack model «V30 FREITAG SKID»
  • 2009: Design Prize of the Federal Republic of Germany: Gold for the F-Store in Zurich in the Product Design category
  • 2008: Gold for the F-Store in Zurich at the 8th International contractworld.award
    - 1. Award for Marketing and Architecture for the F-Store in Zurich
    - Best of Swiss Web: Gold seal in the Business Efficiency category, Silver seal in the Creation category, Bronze seal in the Technology Quality category
  • 2007: D&AD Global Awards, Golden Pencil for Environmental Design / Retail & Services
  • 2006: Bronze for the photo series «FREITAG RENEGADE» by the Art Directors Club Switzerland in the category Photography / Illustration
  • 2005: Dragnet was presented at the Who’s Next Fashion trade show in Paris as one of the milestones of «urban fashion»
  • 2003: Master of Swiss Web for the F-CUT as best Swiss Website
  • 2003: Gold for the F-CUT by the Art Directors Club Europe in the category of New & Mixed Media / Interactive Media
  • 2003: Gold for the F-CUT by the Art Directors Club Switzerland in the category of Electronic Publishing
  • 2003: Top Cat model is accepted into the design collection of the Museum of Modern Art in New York (MoMA)
  • 1999: Distinction awarded in the Trade Competition for Applied Arts, Switzerland
  • 1997: 1993 prototype is accepted in the collection of the Zurich Museum of Design
  • 1997: Distinction, Design Prize Switzerland

 

Publications

  • 2016: The FREITAG AD ABSURDUM exhibition featuring Frank & Patrik Riklin results in a publication of the same name
  • 2012: The second FREITAG book published by Lars Müller Verlag bears the title “FREITAG – Out of the Bag”. The editor is the Museum of Design in Zurich
  • 2010: During the launch of their new FREITAG REFERENCE the company issues a compilation of their experimental newspaper «THE DAILY REFERENCE»
  • 2001: FREITAG book published by Lars Müller Verlag