TOO FAR AWAY
Cotton plants love summer weather. They can’t really deal with the European climate.
TOO THIRSTY
Cotton plants are water guzzlers. The huge amounts of water used on cotton fields has increased soil salination and lowered the groundwater level in many places.
TOO GREEDY FOR SPACE
Cotton needs much more space to develop than other fibers, for example the beechwoods used in Modal production.
TOO WELLTREATED…
Cotton is a delicate plant which in many places is rigorously treated with pesticides and mineral fertilizers. These substances are major contributors to the worsening of the world’s carbon footprint and are harmful to the health of cotton farmers and their families.
…AND MUCH TOO POORLY TREATED.
An estimated 100 million cotton farmers around the world live below the poverty level and often work in inhumane and unhealthy conditions.
