At FREITAG we don’t just want things well and good – we want them honest and real. After all, F-ABRIC is still workwear, even when it’s worn by models. For our photo shoots, we always look for interesting locations and sometimes source our models from the F-actory and other friendly places, rather than just from agency catalogs. So for instance, almost our entire crew has appeared in front of the camera for one of our stop-motion how-to bag videos.