Media Overview

F40 JAMIE

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UNOFFICIAL OUTFITTER OF DOWNTOWN CYCLISTS

The bag that was the beginning of it all, the very first FREITAG model cut from a used truck tarp, was a messenger bag. The bicycle was already the numberone type of inner-city transportation by far at that time and the bike courier the toughest and most demanding bag tester on asphalt. That hasn’t changed, which is why FREITAG is still making the most functional, rigorously tested unique bag specimens for all urban bike riders. We are now expanding once again, pedaling hard and rolling out the first two new Messenger products from the biking core competency center and global tarp headquarters.

F40 JAMIE − THE LITTLE HIPSTER

Learning from a bike courier means learning how to overcome obstacles – or at least become somewhat faster and more efficient. Everything that is large and heavy is strapped on your back; everything smaller is easiest to access from your hip. It sounds logical in theory and functions just as smoothly in practice during a courier’s daily rounds. F153 JAMIE is the Messenger hipbag that never bends out of shape, thanks to its double-belt antitorsion system.

  • robust, water-repellent and messenger-proofed
  • double-belt anti-torsion system
  • zippered outside pocket for even faster access
  • stretchy pen holder
  • adjustable, movable and removable U-lock holder


Technical Information:
Launch: April 24, 2014
Dimensions: 185 × 55 × 125 mm / 7.2 × 2.1 × 4.9 in (l × w × h)
Volume: 1 liter
Price: 218’000원

Available at all FREITAG Stores, selected resellers, and at freitag.ch.

HOW-TO MOVIE

Animation by tinygiant.ch
Sound composed by NŒRD