Media Overview
F700 ARROW & F708 FIREBIRD
HIGH-RES PHOTO DOWNLOAD: Embargo June 12
![f700-arrow_f708-firebird_groushot_olivernanzig_rgb_29.7x21.jpg f700-arrow_f708-firebird_groushot_olivernanzig_rgb_29.7x21.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/f700-arrow_f708-firebird_groushot_olivernanzig_rgb_29.7x21.jpg?itok=tCfMjZuk)
![04_f700_arrow_f708_firebird_groupshot_olivernanzig_rgb_highres_kopie.jpg 04_f700_arrow_f708_firebird_groupshot_olivernanzig_rgb_highres_kopie.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/04_f700_arrow_f708_firebird_groupshot_olivernanzig_rgb_highres_kopie.jpg?itok=F20CSVGL)
![freitag_airbags_f700_arrow_single_olivernanzig_rgb_29.7x21.jpg freitag_airbags_f700_arrow_single_olivernanzig_rgb_29.7x21.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f700_arrow_single_olivernanzig_rgb_29.7x21.jpg?itok=LhLENZEI)
![freitag_airbags_f700_arrow_volumes_olivernanzig_rgb_21x29.7.jpg freitag_airbags_f700_arrow_volumes_olivernanzig_rgb_21x29.7.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f700_arrow_volumes_olivernanzig_rgb_21x29.7_0.jpg?itok=3aQTpKAp)
![freitag_airbags_f708_firebird_single_olivernanzig_rgb_29.7x21.jpg freitag_airbags_f708_firebird_single_olivernanzig_rgb_29.7x21.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f708_firebird_single_olivernanzig_rgb_29.7x21.jpg?itok=iWkyZYAZ)
![freitag_airbags_f708_firebird_volumes_olivernanzig_rgb_21x29.7.jpg freitag_airbags_f708_firebird_volumes_olivernanzig_rgb_21x29.7.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f708_firebird_volumes_olivernanzig_rgb_21x29.7.jpg?itok=l7KxTkl6)
![freitag-airbag_julia_ishac_2036_1.jpg freitag-airbag_julia_ishac_2036_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_2036_1.jpg?itok=ASaVFw43)
![freitag-airbag_julia_ishac_1963_1.jpg freitag-airbag_julia_ishac_1963_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_1963_1.jpg?itok=vLLpIiJZ)
![freitag-airbag_julia_ishac_2067_1.jpg freitag-airbag_julia_ishac_2067_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_2067_1.jpg?itok=2uUvXiZ1)
![freitag-airbag_julia_ishac_1445.jpg freitag-airbag_julia_ishac_1445.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_1445.jpg?itok=GLWZfuHN)
![freitag-airbag_julia_ishac_1972_1.jpg freitag-airbag_julia_ishac_1972_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_1972_1.jpg?itok=hBM3aCY7)
![freitag-airbag_julia_ishac_2010_1.jpg freitag-airbag_julia_ishac_2010_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_2010_1.jpg?itok=ZRYsghgE)
![freitag-airbag_julia_ishac_1938_2.jpg freitag-airbag_julia_ishac_1938_2.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_1938_2.jpg?itok=8Q0fsKQe)
![freitag-airbag_julia_ishac_2015_1.jpg freitag-airbag_julia_ishac_2015_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag-airbag_julia_ishac_2015_1.jpg?itok=u47MWPNs)
![freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_03.jpg freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_03.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_03.jpg?itok=_uI6iVkv)
![freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_05.jpg freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_05.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_05.jpg?itok=7RBBkcr8)
![freitag_airbags_f708_firebird_closeup_olivernanzig_rgb_01.jpg freitag_airbags_f708_firebird_closeup_olivernanzig_rgb_01.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f708_firebird_closeup_olivernanzig_rgb_01.jpg?itok=816NWdWO)
![freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_01.jpg freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_01.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_f700_arrow_closeup_olivernanzig_rgb_01.jpg?itok=d1anErVa)
![freitag_airbags_disassembly_philipfrowein_highres_rgb_03.jpg freitag_airbags_disassembly_philipfrowein_highres_rgb_03.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_disassembly_philipfrowein_highres_rgb_03.jpg?itok=oRDPdleJ)
![freitag_airbags_disassembly_philipfrowein_highres_rgb_04.jpg freitag_airbags_disassembly_philipfrowein_highres_rgb_04.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_disassembly_philipfrowein_highres_rgb_04.jpg?itok=yTE-B43a)
![freitag_airbags_disassembly_philipfrowein_highres_rgb_06.jpg freitag_airbags_disassembly_philipfrowein_highres_rgb_06.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_disassembly_philipfrowein_highres_rgb_06.jpg?itok=U0DPIIFk)
![freitag_airbags_disassembly_philipfrowein_highres_rgb_09.jpg freitag_airbags_disassembly_philipfrowein_highres_rgb_09.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_airbags_disassembly_philipfrowein_highres_rgb_09.jpg?itok=cLbBogyq)
![freitag_spanngurte-im-noerd_high-res_04.jpg freitag_spanngurte-im-noerd_high-res_04.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_spanngurte-im-noerd_high-res_04.jpg?itok=XEVY2D69)
![freitag_spanngurte-im-noerd_high-res_02.jpg freitag_spanngurte-im-noerd_high-res_02.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/freitag_spanngurte-im-noerd_high-res_02.jpg?itok=pOOGrpjf)
Multi-colored airbag one-offs: the extra-large F708 FIREBIRD in the center, flanked by two small F700 ARROW models. Photo credits: Oliver Nanzig
Multi-colored airbag one-offs: the extra-large F708 FIREBIRD on the left and the small F700 ARROW on the right. Photo credit: Oliver Nanzig
The small ex-airbag-now-turned-bag with colorful tension belt handles is a lightweight, versatile FREITAG one-off. Photo credits: Oliver Nanzig
One shopper, two faces: the airbag effect makes the volume of the F700 ARROW variable. Photo Credit: Oliver Nanzig
The extra-large shopper F708 FIREBIRD made from used, accident-free airbags and discarded tension belts is a lightweight one-off that can be carried in several ways. Photo credits: Oliver Nanzig
The extra-large shopper F708 FIREBIRD made from used, accident-free airbags and discarded tension belts is a lightweight one-off that can be carried in several ways. Photo credits: Oliver Nanzig
Unique color combos and details: every FREITAG airbag shopper is a one-off. Photo credits: Julia Ishac
After removal from vehicles in salvage yards and airbag recycling units, accident-free airbags are given a new life as colorful, multi-purpose FREITAG shoppers. Photo credits: Julia Ishac
Unique color combos and details: every FREITAG airbag shopper is a one-off. Photo credits: Julia Ishac
After removal from vehicles in salvage yards and airbag recycling units, accident-free airbags are given a new life as colorful, multi-purpose FREITAG shoppers. Photo credits: Julia Ishac
With a small load, the F700 ARROW is a compact everyday companion. Photo credits: Julia Ishac
The ex-airbags-now-turned bags can be carried in various ways: by the tension belt handles, on the shoulder or on your back. Photo credits: Julia Ishac
The ex-airbags-now-turned bags can be carried in various ways: by the tension belt handles, on the shoulder or on your back. Photo credits: Julia Ishac
The ex-airbags-now-turned bags can be carried in various ways: by the tension belt handles, on the shoulder or on your back. Photo credits: Julia Ishac
Tension belts, which become soft and supple after intensive use on Europe's truck routes, turn into handles. Photo credits: Oliver Nanzig
Tension belts, which become soft and supple after intensive use on Europe's truck routes, turn into handles. Photo credits: Oliver Nanzig
Tension belts, which become soft and supple after intensive use on Europe's truck routes, turn into handles. Photo credits: Oliver Nanzig
Thanks to unique colors, prints, and seams, every FREITAG Airbag shopper is a one-off. Photo credits: Oliver Nanzig
Airbags always look the same. Right? Wrong! These smart life-savers come in all kinds of shapes and different pastel colors. With colorful seams and cryptic imprints. Photo credits: Philip Frowein
At FREITAG headquarters in Zurich-Oerlikon, the discarded airbags undergo preparation for their future life. Photo credits: Philip Frowein
At FREITAG headquarters in Zurich-Oerlikon, the discarded airbags undergo preparation for their future life. Photo credits: Philip Frowein
Colorful life-savers: the airbags come in various shades of pink, pale blue, and white. Photo credits: Philip Frowein
핸들로는 유럽 화물차 위에서 거칠게 사용되어 부드럽고 유연해진 화물 고정 벨트를 사용합니다. / FREITAG
여기에 밝은 컬러의 중고 화물 고정 벨트를 더하면 하나뿐인 FREITAG 에어백 쇼퍼백이 됩니다. / FREITAG
Download all images. Please mention the photo credit (see image caption)
SOCIAL MEDIA DOWNLOAD
![04_f700_arrow_f708_firebird_groupshot_olivernanzig_rgb_highres_kopie.jpg 04_f700_arrow_f708_firebird_groupshot_olivernanzig_rgb_highres_kopie.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/04_f700_arrow_f708_firebird_groupshot_olivernanzig_rgb_highres_kopie.jpg?itok=F20CSVGL)
![02_freitag-airbag_julia_ishac_1933_1_1.jpg 02_freitag-airbag_julia_ishac_1933_1_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/02_freitag-airbag_julia_ishac_1933_1_1.jpg?itok=_sObqgJ2)
![06_freitag_airbag_juliaishac_rgb_highres_06.jpg 06_freitag_airbag_juliaishac_rgb_highres_06.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/06_freitag_airbag_juliaishac_rgb_highres_06.jpg?itok=S37J2lKe)
![04_freitag-airbag_julia_ishac_2010_1.jpg 04_freitag-airbag_julia_ishac_2010_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/04_freitag-airbag_julia_ishac_2010_1.jpg?itok=1rK7AsYW)
![01_freitag-airbag_julia_ishac_2036_1.jpg 01_freitag-airbag_julia_ishac_2036_1.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/01_freitag-airbag_julia_ishac_2036_1.jpg?itok=938KJ4Sj)
![05_freitag-airbag_julia_ishac_1938_2.jpg 05_freitag-airbag_julia_ishac_1938_2.jpg](https://media.freitag.ch/sites/default/files/styles/neo-grid-6/public/neo_content_images/05_freitag-airbag_julia_ishac_1938_2.jpg?itok=eKGZG-hz)
Multi-colored airbag one-offs: the extra-large F708 FIREBIRD on the left and the small F700 ARROW on the right. Photo credit: Oliver Nanzig
After removal from vehicles in salvage yards and airbag recycling units, accident-free airbags are given a new life as colorful, multi-purpose FREITAG shoppers. Photo Credit: Julia Ishac
With a small load, the F700 ARROW is a compact everyday companion. Photo Credit: Julia Ishac
Der Designansatz «bag follows form» gibt den Shoppern, hier F700 ARROW, ihre einzigartige Form. Photo Credit: Julia Ishac
Einzigartige Farbkombinationen und Details: Jeder der Airbag-Shopper ist ein Unikat. Photo Credit: Julia Ishac
An den Spanngurt-Griffen, über der Schulter oder auf dem Rücken: Die früher-Airbags-jetzt-Bags können auf verschiedene Weisen getragen werden. Photo Credit: Julia Ishac
Download all Social Media images. Please mention the photo credit (see caption).
새로운 삶, 새로운 미션: FREITAG 에어백
새로운 두 FREITAG 쇼퍼백의 원칙은 «가방은 형태를 따른다»입니다. 에어백은 소재인 동시에 형태를 잡아주기 때문에 그 결과는 주목할만 합니다: 가볍고 견고하며 다채로운 포인트가 더해진 제품으로써 개성 넘치는 이들을 위한 다용도 포인트가 됩니다.
Zurich, Switzerland, March 2024 – 트럭 타폴린만 버려지게 되는 것이 아닙니다. 제2의 삶을 살 가치가 있는 중고 자재를 찾는 이에게 도로 위는 진정한 보물 창고입니다. 최근 FREITAG 가방 제품군에 추가된 두 제품, 스몰 사이즈 F700 ARROW와 엑스트라 라지 사이즈의 F708 FIREBIRD가 그 예시입니다. 이 두 쇼퍼백은 한때 자동차에 설치됐었지만, 다행히 사용되지 못한 중고 에어백으로 제작됩니다. 핸들로는 유럽 화물차 위에서 거칠게 사용되어 부드럽고 유연해진 화물 고정 벨트를 사용합니다. 에어백과 고정 벨트로써의 첫 번째 삶은 끝났지만, 새로운 미션이 생겼습니다. 이제 가볍지만 튼튼한 가방이 되어 시선을 사로잡고 다재다능한 일상의 동반자가 될 준비가 됬습니다.
상상을 뛰어 넘는 개성
에어백은 엄격한 기준에 맞춰 모두 같은 모습을 하고 있습니다. 정말 그럴까요? 아닙니다. 생명을 지키는 에어백은 다양한 모양과 파스텔컬러로 이루어져 있습니다. 제조사와 차량 종류, 장착 위치에 따라 컬러풀한 재봉선, 그리고 숨겨져 있는 각인이 있을 수도 있습니다. 핸들과 대시보드, 그리고 말도 안 되는 공간에 구겨 넣어지게 되면서 에어백은 각각 독특한 주름을 가지게 됩니다. 여기에 밝은 컬러의 중고 화물 고정 벨트를 더하면 하나뿐인 FREITAG 에어백 쇼퍼백이 됩니다.
새로운 디자인으로의 접근
F700 ARROW와 F708 FIREBIRD은 «가방은 형태를 따른다»라는 심플, 정교하면서 살짝 변형된 디자인 원칙을 바탕으로 개발되었습니다. 에어백의 모양과 특징을 유지함으로써 폐기물을 최소화하고 기존의 목적도 보존하였습니다. 전-에어백, 현-가방은 두 얼굴을 가지고 있습니다: 물건을 적당히 넣으면 슬림하고 콤팩트한 형태가, 힘차게 흔들거나 가득 채우면 가방이 부풀어 올라 특유의 둥근 형태가 됩니다. FREITAG은 이를 «에어백 효과»라고 부릅니다.
2024년 6월 12일 수요일부터 모든 FREITAG 스토어와 freitag.ch에서 구매 가능합니다.
F700 ARROW
컬러풀한 화물 고정 벨트로 만든 핸들이 달려 있는 전-에어백, 현-가방이 된 스몰 쇼퍼백은 가볍고 다양하게 사용할 수 있습니다.
- 화이트, 페일 블루, 라이트 핑크 색상의 무사고 에어백으로 제작
- 컬러풀한 화물 고정 벨트로 제작한 핸들
- «에어백 효과»로 용량 조절
- 유니크한 프린트, 재봉선, 컬러 조합의 단 하나 뿐인 제품
- 일상 필수품을 신속하게 넣고 꺼낼 수 있는 내부 포켓과 열쇠 걸이용 고리
- 다용도 옵션: 핸들로 어깨에 맬 수 있는 토트백이나 숄더백, 추가 스트랩은 백팩으로 사용 가능
- 긴 수명을 위해 수선이 편리한 디자인
런칭일: 2024년 6월 12일
사이즈: 290 × 120 x 370mm (L × B × H)
수납량: 10L
무게: 270g
가격: 296,000원
F708 FIREBIRD
중고 무사고 에어백과 화물 고정 벨트로 제작한 엑스트라 라지 쇼퍼백은 다용도로 사용이 가능하며, 사람들의 눈길을 끌어냅니다.
- 화이트, 페일 블루, 라이트 핑크 색상의 무사고 에어백으로 제작
- 컬러풀한 화물 고정 벨트로 제작한 핸들
- «에어백 효과»로 용량 조절
- 유니크한 프린트, 재봉선, 컬러 조합의 단 하나 뿐인 제품
- 일상 필수품을 신속하게 넣고 꺼낼 수 있는 내부 포켓과 열쇠 걸이용 고리
- 다용도 옵션: 핸들로 어깨에 맬 수 있는 토트백이나 숄더백, 추가 스트랩은 백팩으로 사용 가능
- 긴 수명을 위해 수선이 편리한 디자인
런칭일: 2024년 6월 12일
사이즈: 400 × 200 × 420mm (L × B × H)
수납량: 40L
무게: 520g
가격: 416,000원